Skip to content

How to maximise web traffic to your property blog – Top 5 tips for success

13/08/2010

If you are thinking of starting your own blog about property, investing, marketing, social media or anything for that matter read these tips on how to maximise traffic at no cost

1 – In order to maximise traffic to our blog, we need to ‘attract’ the Search Engines

Search engines are tools that search through all online content, index pages, find specific keywords and return a list of results based on the search criteria of the user. Search engines need to come up with a good way of organising search results, so that the most relevant pages come up first. One of the ways they do this is by scanning a site for keywords and phrases and analysing where they are on the page. They also look at how many other link there are to your page – a good indicator of useful and quality information, the structure of content on your page; and whether you have included meta information.

2-The importance of using Keywords
Each search engine has a specific algorithm it uses to calculate the ranking of a keyword. The search engine evaluates how often the searched-for phrase appears in your text, and where it appears – words in headings; subheadings; and first paragraphs all rank higher than those further down. To make the most of keywords, you should decide on one primary and up to three secondary keywords or phrases – these must be related to the content of your article; blog post.. A simple way of determining relevance is to undertake a few searches on say Google and see what phrases bring up pages and articles similar to yours. Use the primary keyword five to seven times throughout your written material, making sure it appears in the heading, near the top and in subheadings throughout. Your secondary phrases or words should appear at least three times in a post and should also be grouped as near the top of the page if possible.

3-What is Meta Information
Meta information is in simple terms data about data – it includes the title, description and keywords of a page are hidden in the code to help search engines find content more easily. Your website-building tool should have a section for inserting metadata ‘tags’,. The metadata should correspond to your keywords and phrases above. Make sure that they are directly relevant to your content and do not to include too many for each page, as the search engine will penalise you for excessive and unrelated metadata. Because of possible abuse by some website creators, Google doesn’t rate metadata as highly as other factors.

4-Relevant Blog Title

A Site Name or Domain Name is the address for your website. The ending (e.g. com or co.uk etc.) tells the search engine in which country the address is listed. For the purpose of SEO, the more relevant the domain name is to the search criteria, the more easily a search engine will find it. One of the biggest factors in working out search ranking is whether the search term appears in the domain name. Having a relevant, easy-to-remember and obvious domain name can go a long way to promoting your website, and it is surprisingly easy and affordable to get the name you want. A service like. Choose a blog title that is either your name or that reflects your primary services or subject matter

5-Web referral links

The search engine checks how many other, external websites have links that lead to your page. The more of these referral links that you have, the better your ranking will be. The best way to get links to your page is, quite simply, to visit and link to other people’s pages. Participate in industry-specific forums and blogs, and get your name known by providing useful content that is easy to link to and share using social platforms. Promote your company through relevant social networks and let others share your links and content far and wide. The more people who link directly to your page, the higher your search engine ranking will be.

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: