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It’s not a cult, it’s being sociable in business


Time and time again there is an inference that social media is somehow not serious, “a bit of fun” and therefore merely an adaptation in order to open up an additional revenue stream while it lasts.


Social Media in Business is here to stay. Where it is going exactly is anybodies guess but, the destination can be influenced by those communities that form the larger social web. It is important to understand therefore that a fundamental shift is taking place in how on a corporate level, we now communicate.

Social media culture and social networking platforms are having a major impact on business communication, practices and processes.

The term Social refers to a characteristic of living organisms (humans in particular, though biologists also apply the term to populations of other animals). It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.

In communication, media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose

Social media therefore are media for social interaction, utilising various techniques, often web based but not exclusively that are variable and scalable.

The beauty of social media particularly in the context of the web is that the trail left is available for all to see in perpetuity.

Can social media be used for selling product or service?

Yes it can! however the issue is that as social media is based upon the characteristics of human behaviour if the message isn’t of interest then the target market will just switch off and the message will be lost in the general ‘noise’ of the web.

For a business message to be most effective, the ‘listener’ needs to be engaged. This could be with an individual or a corporate body. The important aspect is to establish a defined and connectable ‘brand’

In my opinion, the days of ‘pushing’ the target market into compliance are rapidly dwindling. The social web has opened up peoples eyes and minds and now they need to be engaged or ‘pulled’

Don’t get hung up on what you should be doing, be authentic, be engaging BE YOU!


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